sparkbird | Logo Design + Brand Identity
The newly branded R&D lab at WZMH is now is now taking flight. sparkbird focuses on innovative solutions for the built environment. Thought-provoking, state-of-the-art ideas aim to generate new efficiencies in construction through the reduced consumption of energy and materials. Accordingly, sparkbird R&D is centered around off-site construction, IoT use in buildings, and new methods of construction.
The name sparkbird is known as the first bird that sparks one’s interest in birding. It represents a powerful moment that inspires new feelings and ideas which can have a profound impact on the course of one’s life. For WZMH, that moment was when they developed their first advanced building product that helped propel our concepts and ideas onto an international stage. WZMH feels this name encapsulates the spirit of the lab, which is focused on igniting innovation, growth, and forward-thinking ideas.
I suggested the name of the lab that was selected in the internal office competition. It was amazing, since then I had to work with WZMH Principals on the logo design and brand identity.